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Channel: Digital Strategy – Acceleration Partners
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Get Ready for a Google Buy Button

One of the hot new trends in digital marketing is the buy button. Rumors have been swirling that Pinterest is getting ready to introduce a buy button as early as this year and Instagram has already...

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Why Your Brand Should Be on Pinterest

This article was originally published on Multichannel Merchant.  By now most brands are aware they need to be on social media, but many never get beyond Facebook and Twitter. By limiting yourself you...

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Seven SEO Best Practices for WordPress

WordPress is one of the most versatile platforms available, which is why it’s the most widely-used content management system (CMS) on the market. People use WordPress to connect with an online...

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Should Retailers Work with Jet.com?

Membership-only retailer Jet.com recently launched with a new strategy designed to compete with the big online retailers. The company is betting on buying merchandise from other retailers to fill the...

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The 5-Step Blueprint for Maximizing Your SEO Potential

Antiquated search engine optimization tactics, such as link farming, have faded as technology has evolved. It’s a new era — one in which SEO is intertwined with user experience. The goal of SEO is no...

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Watch Our Webinar on Content and SEO

Last week we hosted a webinar with Influence & Co. featuring strategies and tips for improving your content marketing and SEO. Matt Kamp, director of strategic partnerships at Influence & Co....

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Outsourced, In-House, or Hybrid? How to Best Manage Your Online Marketing...

This article was originally published on SteamFeed.  The digital marketing world has undergone quite the evolution in recent years. Early on, it involved little more than strategically placed banner...

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How to Improve a Site’s Organic Rankings

In order for companies to be found online by their prospective customers, they need websites that rank well in the search engines. The problem is, that’s easier said than done. Google, the largest...

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Balancing the Needs of Performance Marketing and Branding

This article was originally published on Dynamic Yield. How many times have you landed on a site that looked gorgeous but was almost impossible to use? Or a site so stuffed with SEO copy that it...

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Key Questions about Content and SEO from Our Recent Webinar

We recently co-hosted a webinar with the content marketing agency Influence & Co. At the end of the webinar, attendees asked some really insightful questions. In case you missed the webinar and...

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How to Measure the Success of Your SEO Strategy

    If you’ve ever eaten a stew or chili, you can appreciate how many different ingredients go in to it.  But, what makes it delicious? Is it the beans? The carrots? The cumin? The pot that you cooked...

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7 Strategies for Optimizing Your Site for Mobile

  Even though Google’s mobile usability update, dubbed ‘Mobilegeddon,’ didn’t have as significant of an impact as was predicted, that doesn’t mean that it isn’t important to optimize your site for...

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360° Performance Marketing vs Industry

Performance marketing is a completely different breed of advertising and cannot be managed in the same way as traditional advertising. In addition to using multiple strategies, tactics and channels to...

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Hot Topics at Shop.org Digital Summit 2015

Connecting and engaging with the digital marketing community at the Shop.org Digital Summit is an annual highlight for the AP team. Here’s a roundup of some of the top trends we observed at Shop.org...

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Check Your Fall/Winter Holiday Marketing Calendar – Twice!

The last three months of the year are upon us – and boy are they busy times for marketing! Encompassing Halloween, Thanksgiving, Cyber Monday, and the Holiday Season, marketers will definitely have...

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Instagram Advertising Opens New Opportunities

  Instagram is growing up right before our very eyes. Over the past five years, the image-sharing platform has transformed into a brand engagement powerhouse for retailers eager to connect with...

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Mobilegeddon 6 Months Later: Did the Sky Fall?

When Google pre-announced their algorithm update for mobile, search marketers and webmasters started scrambling to update their sties so they’d be mobile-friendly. With the significant increase in...

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Case Study: Omni-Channel User Acquisition Strategy Generates 60,000 Emails

BACKGROUND As businesses evaluate paid advertising strategies for email acquisition, they often face the challenge of maintaining a reasonable cost per acquisition without jettisoning standards of...

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Inforgraphic: 10 Surprising Holiday Shopping Stats for Digital Marketers

Propelled by holiday sales, Q4 is e-commerce’s time to shine. To help you glean a fuller understanding of customers’ holiday shopping preferences, we’ve put together a “10 Surprising Holiday Shopping...

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Infographic: Agency Vs. In-House

This article was originally published on SteamFeed.com The average consumer goes through six different online channels before he or she makes a purchase. And these channels are only increasing. To stay...

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